What is your opinion on cold emailing?

💛 📧 ❤️ If they're made with love, then OK

Cold emailing can surely work well if you know how to approach it right. There are a lot of "dos" and "don'ts", and if you want to succeed, you need to play by the rules and not send tons of messages not tailoring them to your recipients. By the way, we've just launched a free ultimate all-in-one course about cold outreach with all the best practices we've gathered during the years of experience with cold emails. So, if someone out here considers trying selling by cold emails or already does it, but wants to improve the results, I guess, this course is a good starting point.

I tend to agree with the low conversion conclusion. In essence, unless the message involved in the cold mail marketing is super focused and addressed to a sector where a clear issue needs resolving and your product evidently offers a decent solution. Timing is also of essence. Therefore considerable effort is required to set up cold email marketing but it is a part of a greater marketing strategy and can provide you some with much needed outreach in the beginning.

An essential part of any GTM strategy imho. But works well when you have a great offer, keep experimenting over it until you strike a chord

It mostly depends on your product. I would say it can rather be used as an additional tool.

Cold emailing is an effective tool is you : - address the right target - personalize for each lead - don’t try to sell them on your product. It takes time and effort but you can build strong relationships and close effectively. If you do not apply those rules though, IMO, you shouldn’t use it. It would be a waste of your time and your leads’

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Try to segment your audience into groups that you’re able to target with your messaging. The only way to have success is to have a relatable message to create engagement. The more personalized your message, the better chance you have of being successful. The other issue is finding a provider that will allow you to send to a 3rd party list.

I like getting new information from emails no matter whether it's cold. But I don't like the direct selling email.

At times, it can feel like yelling into a void. But if you craft a great email and target the perfect audience, then you can sometimes get a couple of bites. What's important here is expectations. Don't expect 100s of responses.

Cold emailing can be a hit or miss. Done right, it can generate leads; done wrong, it's just spam.

Expect low conversion rates, not so much of an opinion as experience, from both sides of the cold email. I have never in living memory responded to a cold email, mainly because, none of them interested me. I remember the best bit of advice I ever got when it came to marketing, and that was, right place, right time. The vast majority of cold outreach, be it through email, linkedin or social media, has both of these wrong. They are selling something I neither want nor need, or even if I did want or need it, their timing was wrong. Finding the right time and place is hard. So I get the feeling many turn to bulk emailing lists. Otherwise known as SPAM. I highly recommend spending your time on researching your customers, finding where they hang out online or even physically, and engaging with them. PH might just be a good place to do that, not sure yet, I'm still figuring it out. What I did was more or less this, I searched linkedin for anyone that had the application in their bio that I was making a plugin for. Then I sent a polite linkedin request and stated that I wanted to talk about the plugin I was making and get their feedback on the idea. I sent 1000 linkedin invitations, 300 ppl accepted the connection, and 30 met with me on a zoom/skype call. That was my attempt at cold outreach. Here's another, one of the startups I had the pleasure of working with in an accelerator program I used to run said he wanted to get random strangers to consider his product, his idea was very interesting. He talked to the owner of a local cafe, and gave the owner his credit card to start a tab. He said "I'll send people to you, let them order a coffee, put it on my tab." He then approached strangers wanting coffee with a proposition, "I'll buy you a coffee if you let me ask you questions about my idea for a new product". His conversion rate was 50% That's pretty freaking amazing for cold outreach. What I am getting at here, is that cold outreach in bulk is going to have really low conversion rates. You're also missing the chance to learn a lot about why your customers might buy or might not buy your product. Having conversations with people is a much better way to get sales and info at the same time. If you are going to use bulk email, gather the emails yourself by having a compelling offering, even if it's still in the concept stage, and a landing page. This is going to help you far more than using bulk email lists with stone cold random people who you've never interacted with.

It can be effective. Sometimes I open emails from unknown senders and if it has a great and appropriate offer I read it carefully

Personally, I see cold emailing as a valuable outreach strategy when done thoughtfully. Tailoring messages to the recipient's needs, showing genuine interest, and providing value can make cold emails more effective.

It mostly looks like spam, we need to develop a different tool for cold sales.

I've seen it work really well in the past (by which I mean generated good leads for low investment). It can feel a little soul-destroying at times and it's not something I particularly enjoy but can't argue with results!

Yes, of course

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Excellent B2B channel if you have clear UVP and understand your potential customer. 1) 3P (Portrait-Persona-Proposal) definition - start with which companies are you targeting and which people in the companies, and what's your offer 2) KPI setting (prospects/leads/meetings) - how many companies do we need to enroll and how manyof leads/calls do we target 3) Technical setup domains + mailboxes + warmup - set backup domains and warm them up 4) Prepare Lead Prospecting Databases - collect prospects 5) Email sequences + follow-ups - write relevant, short, personalized email without selling, but with gaining the interest 6) Launch & Monitoring & A/B testing