What is your marketing checklist ?

Question

Andrija Raičević · Accepted Answer

Never made a check list, always kept track of experiments we conducted. So far the only check list we have is the PH one

Leena Chitnis · Answer

Facebook is still the #1 driver of sales for most companies, even though it's legacy as hell. But we are also paying attention to TikTok because it's still possible to go viral there. It just requires A LOT of posting (4x a day). Eventually when we can afford it, we want to get on Google Shopping, Performance Max, and Discovery. Extremely expensive and takes a long time to pay off, so it's not worth doing unless you've got the war chest for it.

We're also working on the "low and slow" method of chasing after backlinks, guest blogging, internal linking, etc. In other words, SEO. SEO pays off within a year's time but it's a LOT of work. In 7 month's time, I've more than quintupled my domain rank just by doing this alone.

Matthew · Answer

@chitterz with my eCommerce store I put off google ads for quite a while because everything was bootstrapped and I put all my investment into stock. I built up reviews and committed to in-person craft fairs, events etc. to get direct customer feedback and raise brand awareness. In-person events got good initial revenue which I reinvested into Google Ads and building website popups with a strong welcome and abandoned cart email flow. The in-person brand awareness combined with Google ads is when it started to scale. I also started with keyword search then switched to performance max and shopping which was way better, especially after getting 50+ reviews on the product.

Matthew · Answer

@chitterz 😂 that's a bundle pack for 3 pairs, they're £20 individually but most people purchase our bundle pack because every 3 pairs we sell we donate 1 pair to vulnerable women through a charity partner. Overall the average order value is around £40. Our commitment to sustainability and giving back to female communities helps justify the price point.

Answer

Comment Deleted

Matthew · Answer

@chitterz you make a really good point, ours is sustainable fashion - womens boxers - flissie.com. Also rarely been seen before and a first time user of boxer shorts on most purchases but the average order is £40 so lower decision making at that price point.

Tanvi Mehta · Answer

@andriyuh Is there a checklist for PH launch?

Prem Saini · Answer

I place a strong emphasis on storytelling to establish emotional bonds, sustainability is a top priority for ethical branding, and community outreach is regularly pursued.

Jerry Thomas · Answer

As for me, an important issue for me is campaign optimization. I've been looking for posts like this lately. I found this post on How to Optimize Performance Max Campaign. I recommend reading it

Louis Garnier · Answer

@andriyuh ✅

Answer

Comment Deleted

Andrija Raičević · Answer

@tanvi_mehta I have the one i created

Leena Chitnis · Answer

@rednevada What were you selling? That's also key...I have a $300 product that's never been seen before in the market so I have several barriers to entry - price, something that's untested, and something which has no comparison (so far).

Leena Chitnis · Answer

@rednevada Wow! 40 pounds for underwear! That's like $60 US, right? And people complain about my price point! Kudos to you. How did you get people to buy in??

Leena Chitnis · Answer

@rednevada That's awesome...and now makes more sense LOL.

What is your marketing checklist ?

Replies