What is your growth hacker story that will inspire people?

Deniz AY
4 replies
I am a front-end developer. I am building a SaaS product. What is your growth hacker story that will inspire people? Can you share your story with PH community?

Replies

Zainab Saeed
Started from sales, got shifted to logistics, found community interesting but ended up in growth :p This is my journey, I always wanted to have one career path but honestly I enjoyed my journey in each. I'm loving growth hacking, started by taking a course from Qureos. https://learn.qureos.com/learnin...
Jasper Ruijs
It depends on what you think is excellent. You can read here how I 10x my LinkedIn Audience Growth. https://medium.datadriveninvesto... But if you are looking for funny stories, I have been banned on Facebook thrice because they thought I was a bot, but I never used one. I almost forgot I got the world's most famous growth hacker, Sean Ellis, for free on Clubhouse; that's why the growth hacker community knows me as a growth hustler, one of the three stereotypical types. The other ones are the designer and the developer. In my opinion, the best stories to feel inspired are those clever tricks. You had a growth hacker who made an ad campaign on Linkedin for one investor, and he got him to invest in his company by creating the illusion that his company was the hype of the day. It was highly unethical, but I appreciate his out-of-the-box thinking. Also, check out the growth hacking strategies of Hotmail, Canva, and Gmail, which are genius. If you are looking for the best 'hacks,' Try to find a FB employee's blog; they have an army of growth hackers and even developed a separate data system on the back and front end in which they run an insane amount of experiments It was either 3000 or 100000 experiments a month. Most companies feel good if they can do like 10. Because a real growth team has multiple people of different disciplines, you need a data analyst, a data scientist, a data engineer, a digital marketeer, a growth hacker, and a growth manager. Like in this world, only a handful of companies are outliers in terms of data-drivenness: Bridge Water Associations (The OG), Facebook, and Google. I never heard of growth hacking from Apple or Samsung, but I can imagine they are also on another level. Furthermore, IBM, Deloitte, and Mckinsey probably have decent growth armies. Failure stories can teach you more, in my experience, than those success stories. Adidas found out that their SEO budget in Brazil of 10 000 dollars a day, or a lot, had no impact whatsoever on their sales when the google data center that managed the search ads in Brazil had a blackout. You would be surprised how many marketers are just throwing dirt at the wall, some of which stick, and there are called marketing geniuses. Also, many people work in growth but are secretly digital marketers or promoted salespeople. You recognize them because they understand data but cannot code or see the value of data science.
Abbie Hurst
I've always wanted to follow one job route, but I've liked every step of my trip. I got into growth hacking by taking a Qureos course, and I'm really enjoying it hire Wikipedia writers.