What is your go-to content strategy in B2B SaaS industry?

Content. Content. Content. That's all we hear today. Content is king, isn't it? It's the new way of growing your product and building a community around it. But it isn't as easy as it sounds...at least from my experience. So I would love to hear what kind of content strategies worked for you. Any risk you took that paid off? Would love some insights!