What is your favorite growth marketing tactic?

One of my favorite growth marketing tactics is proximity marketing . This strategy leverages location-based technologies to deliver targeted marketing messages and offers to customers when they are in close proximity to a specific location or business. By utilizing proximity marketing techniques, businesses can effectively engage with their target audience, drive foot traffic to their physical stores, and increase conversions. It enables personalized and timely communication with customers, creating a more tailored and engaging experience.

Referral programs. It encourages existing customers to refer their friends and colleagues to your business. By offering incentives like discounts, rewards, or exclusive access to certain features, you motivate your customers to spread the word about your products or services. This can lead to increased customer acquisition, as referred customers are more likely to convert and become loyal to your brand. Referral programs leverage the power of word-of-mouth marketing, tapping into the trust and influence that existing customers have within their social circles. It's a cost-effective and powerful way to drive growth as it leverages the enthusiasm and advocacy of your satisfied customers.

Affiliate Marketing campaigns. This would not only increase the amount of reach your product will have it will also boost your domain authority as the amount of linking websites will increase. The steps would be, launch an email campaign for possible affiliates (if possible web content creators), and offer a once time high payment (if your product is subscription based). As you increase your affiliate program, you will increase the amount of users, hence the amount of revenue