What is your brand color and why?

We have chosen a dark blue shade for our web app Klu since the blue brands come across as likable, trustworthy, business-focused and clean. Blue is the most used color for the worlds most valuable brands, so blue has a huge track record for success.

We chose a slightly saturated pink/red. I'll be honest, we didn't spend a lot of time considering it! We just kinda liked the color and built a bit of a color scheme around it. Consistent branding was the most important thing for us right now. We'll be looking to upgrade our brand image a bit in the near future though! I'd love any feedback for improvements in the near term.

Teal...as I think that's the most soothing colour for your eyes.

I've spent hours researching what are the best brand colours for a startup and why. I find it all comes down to your audience. Gen Z like bright, colourful (think TikTok) whereas clothing boutiques aimed at young girls go for Pink or Nude - warmer toned colours. For Revifide we chose purple and orange, 1) They contrasted each other very well making text readable 2) They're aimed at our Gen Z / Millennial audience and are fun

Brand colors greatly affect the user's first look and my website is a website that provides coloring pictures for children so color is extremely important. Our color scheme has been evaluated quite positively by experts. You can also refer to ColoriageVIP