What is your biggest challenge when it comes to SEO?

@ushercakes Same🙄

@sergey_kornilov1 Link building is a tricky thing. It's generally a better ROI on your time to build topical authority and expand your internal linking than doing things like outreach. Also, if you're trying to rank a commercial-intent piece, you can create informational content that's easier to rank and funnel traffic to your commercial page.

@uttiya_roy Indeed. There's a lot of dependencies, and that brings complexity. The only real way through this hurdle is education, and that brings about its own issues: there's lots of content online but piecemeal-learning doesn't lead to a solid skill. WriterZen figured this out from analysing their user-behaviour and discovered that, generally, most used only a small percentage of the tools capability. The most likely reason: not fully understanding SEO. This was the reason for building the WriterZen Academy. Once you get the foundation down, the complex issues are easier to tackle as the logic behind them 'makes sense' when you understand what things are affected (ie the dependencies).

@theycallmehoz Definitely, a slight bit of architectural and programming knowledge can be a game changer for growth, love what you're doing with Writezen

@uttiya_roy I agree. And thank you!

@david_sipos The content is what matters most, since that's what the user is searching and engaging with. That said, aside from the differences in tech between SPA and WP, more pages are always going to enable you to build topical authority and more internal links. It's almost impossible to rank for anything decent with a single page unless you're lucky to find obscure keywords or you're targeting something very new.

@ajay_kumar_verma1 Optimising for zero click pages is straight-forward, but getting the zero position can be a lottery when there's a lot of competition. As for the updates, I personally don't track updates closely these days, except for the major ones. I find it better to focus on creating valuable content, as that stands the test of time (updates are not going to publish great content).

@richard_gao2 Indeed. Link building is the 'drag' for most SEOs. There's a lot of talk about outreach, but I've yet to meet somebody who likes the idea of that!

@nancy_nishi That's one of the hardest and most important steps. Luckily some SEO tools out there help you do this easily by using Doug Cunnington's KGR (Keyword Golden Ratio) or some variation of it.

@reshma_s Indeed. One thing I do is focus on content creation that naturally gets links. That's hard too, but not as time-consuming as doing 'good' outreach.

@thasleema_samad It's tricky indeed. The thought of overdoing it and having to manage (and test) your anchor text, aside from the complexities of valuable link building, make it probably the least attractive part of SEO. However, depending on the keyword strategy, external link building can be optional.