What is your Best Marketing Advice for New Makers?
Sarvam Fating
6 replies
I'm kinda a new maker as it's just been a month since I started building e-products and marketing them on my socials + PH.
Replies
Aruna Chawla (she/her)@arunachawla
1. Don't sell solutions. Solve problems.
2. Understand what users need to motivate them to change the status quo. This is deeper than doing a buyer persona analysis. It's really getting into the heart of why the problem is so big to solve that there is no other way to find comfort.
3. Stick to 2-3 GTM trajectories. You can learn more about this on Lenny's Newsletter (google it).
4. Show movement from Point A (before using your product) to Point B (after using your product). How does it change someone's life?
Share
@arunachawla Excellent advice. But are you sure the 1st one's right? In my opinion, doesn't solving problems mean selling solutions?
If it would be me, I'd suggest - "Don't sell problems, sell the solutions". But again, this is just my opinion. Would love your thoughts on this.
PS - Your point No.4 is definitely my favourite. I love Roadmaps and how they impact the buyers' decisions.
@sarvam @arunachawla I agree with Aruna one of the biggest mistakes first-time founders do is sell features instead of solving problems.
But there are times when it's better to just straight-forward tell users what your product does. Examples are:
ā Mass-adoption products
ā Early stage products that still haven't defined their niche and value proposition
When you understand who your customers are it's a lot better to tell them how you solve their problems instead of hoping they'll understand it themselves.
If you are that new to marketing then I would really suggest you start from the basics, The Futur YouTube Channel is a great resource for that š
When it comes to marketing one of the most important and probably the hardest things to do is defining your value proposition.
You have 6 seconds to persuade someone to use your service so this needs to be well thought through.
As a new maker you most likely do not have enough resources to funnel in a lot of traffic so optimizing your value proposition and capturing someone's attention (when you get the traffic) is extremely important.
To do so, you need to talk to your customers and potential customers, that's the most straight forward way of doing so.
The first thing I'd tell them is - you don't have to do everything.
Find one or two channels that are most relevant to your target audience and get to know them well. This will pay off much more than scattering attention in too many directions.