What is your best ever approach with audience research?

Question

How do you discover what your audience really cares about?

Aleksandr Lavrinenko · Accepted Answer

It's funny but due my career I found out that most efficient way to know if people carrying about smth in a product - is to break it. If they soon stating to write you - they really care about it

Robin P. · Answer

@aleksanadr_lavrinenko unique approach, didn't think about this before!

Rayyan Jawed · Answer

Surveys are the best!

Viktor Surkov · Answer

@aleksanadr_lavrinenko very interesting marker of PMF I would say!

Answer

analyse social media

Natalia Toth · Answer

We do a lot of surveys, user interviews and user tests with existing users, but to find external participants, we user paid tools that recruit respondents for us

Luna Yeager · Answer

One-on-one communication and online surveys after product delivery.
Although many users may not provide feedback, as long as the sample size is large enough, you will gather valuable information.

Viktor Surkov · Answer

@jana_fana that's what is your approach here?

Jason Jackson · Answer

For sure, breaking something is the quickest way to find out if people care about it or not! Another good approach is looking at usage data and analytics - seeing what features people use most can tell you a lot about what they value. User surveys and interviews help too if you can get direct feedback.

What is your best ever approach with audience research?

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