What is the most important part in a landing page? How do you introduce your product in a best way?

Question

Hugh Lagrotteria · Accepted Answer

To me, the most important part is the value prop statement. Where and how do you show your value to visitors? It needs to be clear, to the point, and obvious.

If they don't see immediate value, they have no reason to stick around to read more.

Lirian Ostrovica · Answer

In no more than a few seconds, the visitor should get the answer to the question "what's in it for me".

The dilemma is, how narrow and specific should you message be, based on what you perceive as the most likely prospective customer.

Vitaliy K · Answer

All parts are very important, but the most important part is where your future customers see those who have already left you positive feedback.

Jaida Yang · Answer

1. the page needs to explain to the target audience what the product is and why they should get it in clear, simple and intuitive way (can be a combination of text and visual images). if people don't understand it, then they won't try it!

2. show the social proof if available to establish credibility

Daniel Miller · Answer

I believe many get it wrong today, but back in the day, Basecamp had great landing pages.

Answer

The challenge is deciding how exclusive and particular to make your message in order to attract your ideal consumer.

Natallia Shakhmetava · Answer

Fascinating question, for me, is for sure USP, because that is about how you stand out from the crowd and why users should choose your product.

Lirian Ostrovica · Answer

@pinar_engur Thanks Pinar, glad to connect

Pinar Engur · Answer

@hugh_lagrotteria Thank you for your response! Yes, I totally agree. Showing your value by highlighting your difference is really important.

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Pinar Engur · Answer

@recruiterpm Thank you! I will check it out. But I would like to learn why you find it great. What is the main difference?

Pinar Engur · Answer

@recruiterpm thank you so much! I will experience it by considering your feedbacks.

Pinar Engur · Answer

@lirian Yes, I agree. Thank you so much Lirian!

Pinar Engur · Answer

@vkhoroshkov Yes! Social proof is a really important part.

Pinar Engur · Answer

@jaidayang Yes, explaining a product briefly in a clear way is really important. And of course, positive feedbacks are always a plus. Thank you!

What is the most important part in a landing page? How do you introduce your product in a best way?

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