What is the biggest mistake you've ever made?
Shrutika More
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![David Casson](https://ph-avatars.imgix.net/4262182/815292ac-09bb-4349-aa5e-7cebba8984de.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
David Casson@david_casson
The biggest mistake I ever made was not leveraging social media to its max potential.
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i make many small mistakes to avoid big mistakes and shock waves.
for the sake of not copping out, i will give this a couple more minutes to think which potentially was the biggest mistake :D
before:
oh i think it could be not launching soon enough. and thinking that launching is just one event.
now:
launch again and again to specific audiences, cohorts and channels.
Underestimating Social Media 🙈
One from which I do not learn something, or just ignore the cause, and assume it a happening.