What is the best growth channel for your startup?

Philippe Wellens @pwellens

The LinkedIn Inbound Playbook

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Nov 14, 2023

Interesting, thanks Olena! For B2B tech/SaaS, I'd add that targeted forums and communities that are well aligned with your segment can also help. They can be found on Linkedin of course but often also on dedicated platforms.

Ocean El Chaar @ocean_el_chaar

@pwellens what kind of platforms would you suggest ?

Philippe Wellens @pwellens

@ocean_el_chaar it really depends on your customers - it can be LinkedIn, Reddit forums, Facebook groups, etc

Nov 7, 2023

The LinkedIn Inbound Playbook

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David F @thedfigroup

Earned media has been instrumental for enterprise and fintech clients, who need to establish trust, credibility and third-party validation from perceived authoritative objective sources.

Brenna Donoghue @brenna_donoghue

Morgen

So curious, is your linkedin content entirely organic? Do you have tips for how you approach LinkedIn content? We have pulsed on and off of LinkedIn... to our detriment.

The LinkedIn Inbound Playbook

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Brenna Donoghue @brenna_donoghue

Morgen

@olenabomko thanks! connected. Excited to see your content and approach. Thanks for sharing how you approach it and the consistency you take. Really impressed and inspired!

The LinkedIn Inbound Playbook

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Fabian Maume @fabian_maume

Warmup Inbox

Comparison website like G2 & capterra can work well for SaaS, if people are looking for alternative to the competitor. Capterra ppc can give nice results for some niche. SEO is also a great channel, but it has long term time horizon. For my personal consulting answering relevant questions on Product hunt works well.

The LinkedIn Inbound Playbook

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Sia @siavoshzarrasvand

I don't know - how could I find out?

The LinkedIn Inbound Playbook

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Lakshya Singh @lakshya_singh

Jupitrr

Nice topic @olenabomko! I don't really have much to say about this as I have never worked on bringing clients. However, I want to know your take on LinkedIn ads. Does it work and how does it compare to other platforms to get B2B clients?

Erick Philbert @erick_philbert

For me Microconf for starting and growing a startup, and Adam Erhart for marketing stuff...

Parıltı Erkan ✨@parilti_erkan

Huudle AI Project Assistant

Great topic Olena, I think in the beginning going organically without any inbound marketing activities would be good before the startup finds the target market correctly. After the target is identified Linkedin, SEO, Youtube ads would be beneficial.

Neha @neha_8

YourGPT

Launching soon!

@parilti_erkan I agree with you.

The LinkedIn Inbound Playbook

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Sergei Petrov @sergeipetrov

PingMi

We also work with b2b clients and use LinkedIn for growth.

Arz @arzmn

Linkedin is so powerful Olena 🔥

Annie Chopra @annie_chopra

Edily

I work with the Gen-Z audience as a marketer and believe that short video is the best way to reach them with a mix of IG/Tiktok/and YT

Shokat Ali @deleted-4709768

LinkedIn, Reddit, PH. All the among the top of the channels.

Brenna Donoghue @brenna_donoghue

Morgen

@shokat_ali4 can you share how your use Reddit? advertising or as parts of discussions? and is it driving to content or towards product? I have yet to figure out the right approach in reddit, but we know that those who find us on reddit have 3x our normal conversion rate so I want to crack it!

Barry Zheng @barryzheng568

GPTBLOX-ChatGPT Save Data

For my e-commerce startup, a combination of paid advertising on platforms like Facebook and Instagram, along with email marketing, has proven to be highly effective. Leveraging user-generated content and customer reviews also helps build trust.