What is the Best Content Type for B2B SaaS?

Here we go, There are 3 kinds of Brand Maturity Levels, 1. Incidental 2. Traction 3. Brand Maturity 1. 𝙄𝙣𝙘𝙞𝙙𝙚𝙣𝙩𝙖𝙡(𝙊𝙣𝙡𝙮 𝙥𝙚𝙤𝙥𝙡𝙚 𝙞𝙣 𝙢𝙮 𝙣𝙚𝙩𝙬𝙤𝙧𝙠 𝙠𝙣𝙤𝙬 𝙖𝙗𝙤𝙪𝙩 𝙢𝙮 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨)- This is the brand maturity point where you have to earn your voice in the market. To tell the market that you have something unique and practically valuable. Low hanging fruits here would be, To Create content around use cases of your product and core value, founder story, and small wins or successes you are having. The best performing content pieces would be to document customer research interviews, and customer interviews and market them with your unique POV(point of view). Preferred content formats would be majorly text and audio(Maybe some videos). 2. 𝙏𝙧𝙖𝙘𝙩𝙞𝙤𝙣(𝙄 𝙖𝙢 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙩𝙤 𝙜𝙚𝙩 𝙨𝙤𝙢𝙚 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙛𝙧𝙤𝙢 𝙢𝙮 𝙢𝙖𝙧𝙠𝙚𝙩)- The challenge here is to scale your demand generation and branding efforts while sticking out with your unique value. Low hanging fruits would be to distribute more content around the unique Brand Voice and Philosophy, small success stories, and competitive differentiation. Most impactful would be to start doing podcasts, live sessions, or other kinds of high-level conversations with your audience. Audio, graphics, and even some videos would be preferable formats. 3. 𝘽𝙧𝙖𝙣𝙙 𝙈𝙖𝙩𝙪𝙧𝙞𝙩𝙮(𝙄 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙝𝙖𝙫𝙚 𝙖 𝙨𝙩𝙧𝙤𝙣𝙜 𝙗𝙖𝙨𝙚 𝙤𝙛 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙖𝙣𝙙 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙬𝙝𝙤 𝙠𝙣𝙤𝙬 𝙖𝙗𝙤𝙪𝙩 𝙢𝙮 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨)- At this point, the primary challenge is to penetrate the market with more social proof, great culture, legitimate personal brands, and authority throughout the company. Low-hanging fruits are demonstrating the company's point of view with employee personal brands, public employee conversations as podcasts, and your Business Vision and Mission. Most impactful to generate authority in the market would be authentic First Part Research, Reports, and Whitepapers, along with Micro Events(Both Online or offline would work) held consistently with the audience you have created as a brand. No preference in content formats, just do what is working and scale it. ----- P.S- But all this is incomplete without a Brand Story, which basically gives you the answers to how to create such content pieces. How do you think of content in B2B? Would love to chat below!