What is the best advice for cold email marketing newbie?
Janak Patel
19 replies
I launched a SaaS tool, and targeted audiences are people who're active on Twitter and generating leads for themselves. I am doing GoogleAds, content marketing, and organic social email marketing but never tried email marketing. Since we have limited sources I am going to do it by myself.
What is your best advice for a newbie?
Replies
Neri Raanani@neri_raanani
Frontitude
- Get inspired:
* Save every email that catches your eye and attention and use them when you create your own.
* Check out "Reallygoodemails" or other email reference websites
- Subject line: do not underestimate its importance! For us, it is best to use the contact name, company name, etc.
- Research the best day and time to send out emails to your audience.
Consider what would grab your attention and what emails you would read, and follow that.
Good luck :)
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@neri_raanani can't agree more on the importance of the subject line. That's what determines the open rate
@neri_raanani That's great advice. I should start collecting and experimenting. Do you use any email -subject line suggesting tool?
Frontitude
@janak_patel56 Nope I don't use any tool to do that - I mostly rely on inspiration from other emails. I sometimes test the subject line on my colleagues or friends by sending them 2/3 options and asking them which one caught their eye.
Cold emailing allows you to take your time and choose the right words to craft your emails and, with email outreach software, build a scalable effort to connect with many people.
On the flip side, if you’re cold calling your prospects, you have to spend a lot of time going through phone numbers, having individual conversations with people, evaluating if they would be a good fit, and it’s incredibly time and lab-intensive. And for your cold calls, you must be ready with the right answers for each question your prospect has.
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@viola_jones Direct talk gives us direct feedback and we might get better at our sales call. I loved it. But response rate is low and people get annoyed.
I'm betting on after sending cold emails, seeing the intent of users , if it shows interest I'd try to set up the call. Hopefully that works!
@viola_jones sending an email is less intusive too
For me is mainly done manually. I define my target segment, I create a google doc with the names and then add the emails using Rocketreach. No automations. Based on the profile I reach out in a particular way. Its a slow process but at least you create a personalized message.
But I am in B2B so B2C maybe requires more speed.
@daniel_engels ahaha thanks man appreciated
@ludovico_petrali Thank you for sharing. I collected over 200K emails to target. Personalized messaging is the way, but how many people do you target at a time if you go manual?
@ludovico_petrali @daniel_engels That is good approach but difficult to handle when userbase is grown
@daniel_engels @janak_patel56 you are right Janak. As said. We are very early days and B2B - I haven’t had the experience on B2C with bigger userbase.
For email automations I can suggest you to look at Mailchimp maybe.
@ludovico_petrali I'd love other email marketers take the same approach as you
hunter.io is a good tool, but it is limited in free plan.
@hedy_nelson I use Mailgun. I heard about hunter. It is good but it is expensive for us at this stage
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