What founders should and shouldn't do so they don't ruin their brand?
Shubham Pratap Singh
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Rex Kumaran@rex_kumaran
What founders shouldn't do is quite pertinent in this age of social media and the need for an "authentic" voice. Gerald Ratner's experience in 1991 proves a cautionary tale:
https://thehustle.co/gerald-ratn...
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Conduct a deep analysis of the viability of your idea and only after that make a product out of it.