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  • What experiment have you run on your business that paid off?

    Carter Michael
    9 replies
    Was it a marketing campaign? Rebrand? New software you used?

    Replies

    André J
    GA + TestFlight = free user insight
    Julia Jenkins
    Did a radical pricing experiment a while back. Introduced a freemium model with basic features for free, and a premium tier for the heavy users.
    Carter Michael
    @julia_jenks_t That's really cool. Did it pan out how you thought it would?
    Evelyn
    Receive SMS Online
    Receive SMS Online
    A/B tested our landing pages. We found that a more concise and focused message resulted in a 15% increase in conversions.
    Rose Linda
    Tried out different social media platforms and found that Twitter was the most effective for reaching our target audience.
    Carter Michael
    @rose_linda was this before or after the X transition?