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  2. What does success look like for your product launch? 🚀

What does success look like for your product launch? 🚀

Wisani Shilumani
6 replies
For those launching their product soon, what does success look like for you? Are you looking for as many users as possible? Feedback? Revenue?

Replies

Ali Ndlovu
Feedback is good but I think deep down we all want revenue!
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Wisani Shilumani
@ali_ndlovu Agreed; from past launches though, I've learned that revenue + retention of that revenue is a good measure of success. My very first launch had a lot of traffic, but a lot of churn
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Ali Ndlovu
@wisanishilumanimakes Same with my launch as well, it was good learning experience. Now I've learnt to optimise for revenue.
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Yuki
@ali_ndlovu @wisanishilumanimakes Wisani what was your first launch, and what do you think caused churn? Was that inherent to your product, or a function of how you went about launching on PH?
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Wisani Shilumani
@ali_ndlovu @yukioyama It was called Vooiced - Twitter for voicenotes. https://www.producthunt.com/post... The launch itself was pretty good and got 4th product of the day; however the product wasn't ready. It wasn't easy to add content, and it felt quite empty - with no payment option either. What I'd do differently is improve the UX of the product; and seed the product with content (a la Reddit) before launching
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Ali Ndlovu
@wisanishilumanimakes @yukioyama I launched https://www.producthunt.com/prod... on February 14. I initially targeted individual users, but unexpectedly, some small business owners also signed up. They were expecting a fully usable product for their businesses. However, we only built an MVP, not a minimal viable product ready for purchase. Painful but necessary lesson!
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