• Subscribe
    1. Discussions
    2. What do you use for a customer data platform (CDP)

    What do you use for a customer data platform (CDP)

    Marc Chia
    2 replies
    Curious what your team uses as a customer data platform. We are a small startup at the moment so top of the line CDP's like Segment doesn't quite do it for us at this point. We have built a custom setup that fulfills basic needs for now but I am curious what your team uses.

    Replies

    Gurkaran Singh
    We're rocking a DIY customer data platform for now, kind of like assembling IKEA furniture without the instructions - challenging but oddly satisfying! What's your go-to setup like?
    Share
    Marc Chia
    @thestarkster Pretty much a diy stack as well. We are pulling data from our own website(obviously) but also cross matching with technographics and firmographic data we pull from sales intelligence platforms. We are also working on seeing if we can integrate that with our CRM at Hubspot for a more holistic view. Currently using Airtable as a way for both tech and non-tech to get involved in using that data for their own purposes.
    Share