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  • What do you think about Linkedin and Linkedin Premium?

    Mehdi Rifai
    4 replies

    Replies

    Rishabh R
    I have been using LinkedIn for a few years now and will share my thoughts. ----About LinkedIn---- - LinkedIn is great for business if you are B2B and good if you are B2C, but make sure that your target audience is Professionals. Otherwise you are wasting your time - It's a great place to network with other founders and peers. - It's a great place to hire the perfect candidates for your team - it's a great place to build your brand - But if your target audience is not there, you don't have to waste your time here because you do much better things - Mine is there, so I'm buildings my Brand in LinkedIn ----About LinkedIn Premium---- - It's a tool that will save you some time. - Is it a necessity? No. - Don't purchase the premium if you don't need one - If you have the budget, then you can go for it. - Sales Navigator has some great features, like filtering people based on their activity on LinkedIn (which is excellent in finding who is active). - Recruiter can be helpful for talent acquisition. I don't use the subscription because I know how to get the same benefits without paying for it (learning my way through the years)
    Mehdi Rifai
    @rishabhravindran thank you for your thorough answer! So you would say Linkedin is a great acquisition channel for B2B if your target audience is there but Linkedin Premium won't help you get incremental business? Just added you on Linkedin.