What do you think about Linkedin and Linkedin Premium?
Mehdi Rifai
4 replies
Replies
Rishabh R@rishabhravindran
I have been using LinkedIn for a few years now and will share my thoughts.
----About LinkedIn----
- LinkedIn is great for business if you are B2B and good if you are B2C, but make sure that your target audience is Professionals. Otherwise you are wasting your time
- It's a great place to network with other founders and peers.
- It's a great place to hire the perfect candidates for your team
- it's a great place to build your brand
- But if your target audience is not there, you don't have to waste your time here because you do much better things
- Mine is there, so I'm buildings my Brand in LinkedIn
----About LinkedIn Premium----
- It's a tool that will save you some time.
- Is it a necessity? No.
- Don't purchase the premium if you don't need one
- If you have the budget, then you can go for it.
- Sales Navigator has some great features, like filtering people based on their activity on LinkedIn (which is excellent in finding who is active).
- Recruiter can be helpful for talent acquisition.
I don't use the subscription because I know how to get the same benefits without paying for it (learning my way through the years)
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@rishabhravindran thank you for your thorough answer! So you would say Linkedin is a great acquisition channel for B2B if your target audience is there but Linkedin Premium won't help you get incremental business?
Just added you on Linkedin.