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What do you think about 1-day subscriptions for SaaS product?

Dzmitryi Hilimovich
2 replies
Hello all. I have been working on developing a SaaS tool that allows users to analyze their legal documents, identify important clauses, and flag suspicious points. While I initially planned for the main audience of my app to be legal professionals, I also see potential value for regular individuals without a legal background. As I consider the monetization strategy for this tool, I'm facing a dilemma. The subscription-based model seems suitable for legal professionals, but I'm unsure if it is the best approach for regular users. To address this, I've been contemplating an alternative idea. I'm considering offering a 1-day subscription option to cater to occasional users who may not require a full subscription. However, I haven't come across this approach in other SaaS products, making me uncertain about its effectiveness. I would greatly appreciate the insights and thoughts of this community. What do you think about the idea of providing a 1-day subscription option for users? Are there any other monetization options you could suggest that would cater to both legal professionals and regular users without significant changes to the code base?

Replies

Heleana Grace
Videodeck
Hmm, having worked with many SaaS companies, I haven't heard of 1-day subscriptions before. I think the reason why it's an unpopular choice is that customers will leave just as quickly as they came. While initially, it might incentivize lots of people to sign up, that number could dramatically drop in 24 hours, as people got everything they needed out of your product and don't need to stay "committed". This lack of commitment will translate to inconsistent revenue. That said, there is no hard proof that it will not work for you, at least not yet. I definitely suggest testing this idea out for some time and seeing if it's worth continuing with it.
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Dzmitryi Hilimovich
@heleana I agree with your point. However, it's worth considering that not all customers require continuous access to a service. For instance, non-legal professionals may only need to work with legal documents a few times per year. For them, paying a monthly or yearly subscription might seem unnecessary when they only use the service infrequently. I am wondering if it's worth trying to support this category of target audience that has a lack of commitment. I think a strategy to remind them about the service's existence via email newsletters might work in bringing people back when they need to analyze their documents. But of course, these are just my speculations as I don't have much experience in this area :)
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