What do you look for in a marketing analytics tool?

I look for a marketing analytics tool that offers comprehensive data integration, real-time analysis, user-friendly visualization, and actionable insights to effectively measure and optimize marketing strategies.

In an ideal marketing analytics tool, I seek user-friendliness, robust data aggregation capabilities from multiple sources, customizable dashboards with real-time insights, predictive analytics, integration compatibility with other tools, and strong customer support to help make informed and efficient decisions.