What do you look for in a landing page? Which components are a must?

Question

Besides header, footer, CTAs, FAQs, and testimonial components, what other elements should be included?

Lindsay Davis · Accepted Answer

It’s not just about the components for me; it’s about making things easy to use and easy to find (for your customer, not for you).

For example, if there are big CTA buttons with text like “BUY!”, “CLICK!”, or “DON’T MISS!” but the FAQ is written in a tiny font, it shows that you’re not thinking about your users and potential customers.

James Robert Anderson · Answer

Definitely need a clear value prop above the fold, not just a fancy headline. Make it obvious what you're offering and why it matters to the user. People shouldn't have to hunt for your core message. Also key is obvious nav and CTA...don't make me think! FAQ, testimonials, social proof are great but secondary. First impressions matter most.

Praveen chary · Answer

For me the components should align with your target audience. Before building any component ask "How this will help my audience?"

What do you look for in a landing page? Which components are a must?

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