What do you guys do with products that don't gain any traction in the market?

Question

Michael Pell · Accepted Answer

Hire a marketer, if you've got resources
 
It's likely one of the 3 problems:

Bad product

Bad marketing

Bad product-market fit

If fixing any of this is too costly, exit and start afresh

Pablo Roig · Answer

@michael_pell totally, I would say that on marketing you can iterate more easily but not so much on the other two!

Michael Pell · Answer

@pabloroigburgui definitely! So it's probably the easiest to rule out

Gurkaran Singh · Answer

We like to think of them as the unsung heroes in our product lineup—proof that even tech wizards like us have our humble moments!

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