What do partnerships and collaborations mean to you?
Sven Radavics
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Andrew Jernigan@jernigan
Collaboration is essential, and can vary greatly from co-promotion without payment to one-sided partnership where only one party pays for a partnership.
Ideally there is a story/article/press release about the promotion so that each company helps the other out and visibility is increased.
When I think collaboration I think cooperation and assistance on social media, pr, building bridges beyond the transaction, and buy-in by employees at both companies. So much to share here but I'll leave it at this.
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something beneficial for both parties.
Can be money-time-results.