What content marketing types do you find most effective and in what order?

Question

It was alway difficult to do accurate leads attribution.
Lately, some companies started to produce different types of content without even expectation that they would be able to accurately measure individual performance of each piece of content.
What sequences and content types do you find most effective?

Accepted Answer

Long-form content, such as blog posts and ebooks, is generally the most effective at generating leads. However, other types of content, such as videos and infographics, can be used to support long-form content and drive traffic to your website.

Create long-form content that establishes your authority and expertise.
Promote your long-form content on social media and other channels.
Use shorter-form content, such as videos and infographics, to drive traffic to your long-form content.
Track your results and make adjustments to your content strategy as needed.

Answer

The effectiveness of content marketing types can vary, but generally, the following types are often considered effective in this order:
Blog Posts/Articles: Informative and engaging content on your website.
Visual Content (Images, Infographics): Eye-catching visuals that convey information.
Video Content: Engaging videos for storytelling or educational purposes.
Social Media Posts: Sharing content on platforms like Facebook, Twitter, LinkedIn, etc.
Email Newsletters: Direct communication with your audience through email.
Podcasts: Audio content for a targeted audience.
Webinars: Live or recorded online presentations for educational purposes.

Alex Shilin · Answer

@lucas_parsons Thank you for the list in the top to down order, Lucas.
What do you do with Newsletter to make them engaging and not "boring - look at what fun we had" as many of them?
Also, if one doesn't run Podcast, would you suggest to still become a host OR how would you add external Podcast to your strategy?

Alex Shilin · Answer

@bukhari817 solid advice, Syed. Do you use short-form content to drive traffic to a gated long-form as well? Any thoughts on how to reduce drop-off rates?