What characteristics make a cold-message engaging when outreach marketing?
Jack Lipsky
2 replies
Or, conversely, what do you make sure to avoid saying or doing when reaching out, cold-messaging?
Replies
Den Taylor@den_taylor
I make sure to follow up, but I’m careful not to be annoying. A gentle reminder after a few days usually does the trick.
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I avoid anything that looks like a generic template. You also have to make sure your messaging doesn't sound copy-pasted