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  • What characteristics make a cold-message engaging when outreach marketing?

    Jack Lipsky
    2 replies
    Or, conversely, what do you make sure to avoid saying or doing when reaching out, cold-messaging?

    Replies

    Den Taylor
    I make sure to follow up, but I’m careful not to be annoying. A gentle reminder after a few days usually does the trick.
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    Albert Wiston
    I avoid anything that looks like a generic template. You also have to make sure your messaging doesn't sound copy-pasted
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