What brand are you growing: personal or company?

Question

It is got interesting to me, as i think that personal brand never been as strong for all types of companies.

So, I would love to hear perspective on it.

Armin Li · Accepted Answer

For me, company branding outweighs personal branding. But I also have founder friends who want to prioritize their personal brand and then bring fire to his company. For me there is no one right or wrong, it all depends on what kind of company the founder wants to make

Elena Tsemirava · Answer

I grow both but give priority to the personal one. It's always with me and companies can change.

Yulia Belov · Answer

It's worth it to grow both. Personal brand helps with interaction with influencers, the company's one - to grow product audience.

Harinderpreet singh · Answer

Company, because i can sell it. It can grow without me

Iuliia Shnai · Answer

@arminli Definitely there is no righ or wrong.

I feel just that people brands work better for growing company brand

What brand are you growing: personal or company?

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