What Books Do You Swear By as a Founder?

Alex Prompt
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Hey Product Hunt fam! 👋 Building something from scratch is no joke, and I feel like the right book at the right time can be a real game-changer (or at least keep you sane). Some reads just stick with you, shaping how you think about leadership, growth, or even just surviving the chaos of it all. A few personal favorites I’ve come back to again and again: "The Hard Thing About Hard Things" by Ben Horowitz – Honestly, no sugar-coating here. It’s like a pep talk for when things go sideways. "Shoe Dog" by Phil Knight – A wild, honest story about the grind of building Nike. "Zero to One" by Peter Thiel – Love it or hate it, the contrarian takes get you thinking. What about you? Any must-reads that gave you perspective or even just made you feel less alone in the madness of startup life? Let’s hear it! 👇

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Sergey Koshevoy
One book I swear by as a founder is "The Hard Thing About Hard Things" by Ben Horowitz. It’s brutally honest about the challenges of running a business and offers practical advice for tough decisions that every founder eventually faces. Another favorite is "Measure What Matters" by John Doerr—it completely changed how I think about setting goals and tracking progress with OKRs. Both are must-reads for navigating the highs and lows of building something great.
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