What are your go-to platforms for content distribution?

Question

I'm curious to know what platforms everyone here uses to distribute their content.

Do you prefer broad-reach platforms like Twitter/X or LinkedIn for a more professional crowd?

How about targeting specific audiences via newsletters or content aggregators like Reddit or Medium?

Are there any underrated platforms you found to work surprisingly well in driving engagement?

Let’s hear your thoughts! What works best for you and why? Feel free to share any tips or tricks you’ve learned!

Accepted Answer

Medium helps me reach a wider audience, especially for long form content. Plus, it’s great for SEO.

Answer

Don't sleep on Quora! Answering questions there has actually driven a lot of traffic to my site.

Answer

I've had solid results on Twitter/X. It’s quick and easy for sparking conversations, but you have to stay active.

Noel Rajakumar PS · Answer

@bratislava_velickovic For re-sharing, I prefer LinkedIn. But there's a product limitation on LinkedIn. When you re-share your posts on LinkedIn, your recent posts tend to feature on your profile, if there's an option to hide these posts, it would prevent unwanted screen space. For videos, I would still prefer LinkedIn because of the user intent that is available there.

Noel Rajakumar PS · Answer

It depends on the type of content. If there's a quick update that I would want to share, then instagram would be my go to place. If there's a though leadership content that I would like to post, then it would be on LinkedIn.

Answer

LinkedIn's my top choice for professional content. Gets good engagement from people in my industry.

Bratislava Veličković · Answer

@noel_rajakumar_ps Yes, definitely for posting purposes. But what about promotional purposes, like re-sharing/distributing blogs, videos, etc?

itrat batool · Answer

It really depends on the nature of the business i believe. But, in most cases, LinkedIn, Twiiter and Insta works best

Answer

For content distribution, I recommend platforms like Twitter/X for quick, real-time engagement and broad reach, LinkedIn for professional content and B2B networking, and newsletters for direct, personalized audience targeting. Medium works well for in-depth articles and building authority in niche topics, while Reddit helps engage passionate communities. Underrated platforms like Pinterest and Quora can also drive strong traffic if your content is visual or answers common questions. Combining these platforms based on content type and audience goals is often the most effective approach

Billy Boy · Answer

Reddit works surprisingly well if you know the right subreddits. It's all about matching the vibe of the community.

Prince Kumar · Answer

Newsletters have been my secret weapon! They’re personal, and my open rates are way better than social media.

Bratislava Veličković · Answer

@awesome_amelia Right!? I've had similar results with Reddit, too.

Anastasiya Gurevska · Answer

@awesome_amelia Do you get the traffic from Quora organically or use their ads?

Answer

LinkedIn really works well for B2B content to engage that professional audience. Twitter/X is my go-to for real-time engagement and broad reach. I've also been experimenting more with Reddit to tap into those passionate niche communities. Quora is a bit of a sleeper hit for driving qualified traffic if you can provide valuable answers to common questions in your space. The key is matching the right platform to your content and audience goals.

Bratislava Veličković · Answer

@dedew16 A combined approach is typically the best approach, from my experience, too. :)

What are your go-to platforms for content distribution?

Replies