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  2. What are your experiences with using Reddit for marketing?

What are your experiences with using Reddit for marketing?

Kevin Brendel
7 replies
Personally, I come from a more technical background and in private life, I don't use many of the popular social media platforms intensively. The only one I am pretty active on is Reddit. As such, I have also seen most success on Reddit when it comes to social media marketing (to be fair, I haven't yet gotten REALLY started on the other ones). I find that it also makes it very easy to target the correct audience (for our product at least) because of the numerous different subreddits and because you are less dependent on the favor of the algorithm or your number of followers than on other platforms. What are your opinions/experiences?

Replies

Apostolos Toptsis
It can be effective at certain extents
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A bit limited but I know people like @thefedoration have seen lots of great success stories.
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Fed
@maxwellcdavis Thanks Max! @kevin_brendel I've found what works well & consistently for promoting on Reddit is to comment on other people's posts. By tracking certain keywords related to your product (like pain points & desired outcomes), you can find someone that could possibly benefit from your product/content, add a thoughtful comment, and promote your own business in a natural way. If it's helpful, I wrote a blog post on the topic: https://gummysearch.com/insights...
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Axel Rosén
I would say, if you dont already have a presence on the platform, it takes some work - but could be very effectful if you find traction on a subreddit.
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Kevin Brendel
@axelr Yes, many subreddits have more or less strict requirements to allow self-promotion. But at least it is possible to fulfill those requirements relatively predictably without having to pray for the favor of the algorithm. Just need to be active and obey the rules.
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Ryan Martinez
It's a mixed bag. Reddit can be gold for insights and traffic, but it's a savvy crowd. They'll sniff out self-promotion from miles away. You need to bring value first. Reddit's not your typical social platform, treat it with respect.
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Kevin Brendel
@ryanmartinez00 I have found that being transparent about promoting your own product is usually accepted pretty well. People don’t like being deceived, but if you mention your product in a relevant context in accordance with the rules and with an explicit disclaimer, it can get a positive response. There are also many subs that explicitly allow self-promotion under certain conditions, which can make it possible to reach large audiences.
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