What are the traffic sources for gambling affiliates in 2024?

In 2024, gambling affiliates can tap into a range of gambling affiliate traffic sources to drive users to their offers. Paid traffic remains a popular choice, with platforms like Google Ads, Facebook, and Instagram enabling affiliates to target users interested in gambling-related content. Despite strict regulations, these platforms can still provide substantial results when used correctly and in compliant regions.

Native advertising is another effective paid strategy, as it allows affiliates to promote their content more subtly. Networks such as Taboola and Outbrain enable gambling affiliates to reach users already consuming gambling-related material, increasing the likelihood of conversions.

On the organic side, SEO is essential. Gambling affiliates should focus on creating high-quality, optimized content that ranks well on search engines, attracting users looking for gambling tips, reviews, or guides. Video marketing, particularly on YouTube and TikTok, also continues to grow in popularity, offering affiliates the chance to create engaging content that can reach a wider audience organically.