What are the problems you face while running your influencer campaigns?

It's understandable, then, that this ready availability of influencers can often lead to a lot of dead ends - from fake engagement or tracking actual engagement rates, to irrelevant or unreliable content and understadning the right performance metrics. These are things SaaS tools can solve. Let's start with engagement. An algorithm can take engagement activity from an influencer's previous posts and determine their engagement rate. This can then show the likelihood that an influencer will be useful to a brand.