What are the essential elements of a successful content marketing strategy?
sinem alageyik
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![André J](https://ph-avatars.imgix.net/445755/720c8c2c-4ff6-4e0c-b147-751688fc482a.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
André J@sentry_co
Launching soon!
Having a great USP
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Definitely have to have a defined audience in mind to create content for, a content and distribution plan like what channels are you delivering your content through and how often, clear marketing objectives for the strategy like to generate leads for a product, and tracking to analyze and optimize the strategies you've implemented.
I agree with @ctrl_alt_launch. Before you can focus on content marketing and come up with a detailed plan, it's recommended to come up with an overall marketing strategy that addresses various topics like your brand or business objectives, your ideal customers, your value proposition, your execution/distribution plan, and your important metrics. I recently posted some notes on how how to quickly draft a marketing plan - https://ulrich.bearblog.dev/how-...