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  2. What are the best practices for optimizing product pages...

What are the best practices for optimizing product pages for e-commerce SEO?

Rehan Saleem
4 replies

Replies

Tedel
1. Speak with the SEO professional, so he can tell you how you need to have your website done 2. Speak with the web designer, so he can do the site as the SEO professional recommended.
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Andrea Fuller
There are a lot of things both technical and content wise that need to be touched. A few of the bigger ones are: Tech: - Making sure you have canonical tags (and that the URL being shown is the optimized one) set properly for multiple product page URLs. - Page speed / Mobile Experience - Image compression and setting proper image sizes. - CDN implementation - CSS/Java streamling - Pagination/Lazing Loading + Cutting off # of products on 1 page to a low #. - Properly setting up how you handle different sizes/colors/variations of 1 product - Implementing schema Content: - Using a paid keyword tool for keyword research - Optimizing each product for it's own unique keyword - Creating unique page content for similar products - Using FAQs as your keyword goldmine and internal linking goldmine - Using a blog to create evergreen content that will lead people to appro products on your site. I actually was going to launch a new product on here next week - it's a course to show eCommerce store owners how to optimize product pages specifically. HTH!
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Mark Milton
How content heavy are the product pages?
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John
By the way, the product page is very important in the e-commerce, how many stories have heard that the customer if he does not like the product page, just go to another site. I recently read an article on how to make a quality product page: https://blog.codeharbor.dev/2023...
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