What are the best and cost effective product analytics tools?

Question

We're a early stage product startup and we want to know the user journey inside the product. Metrics we're looking to have:

Where do users drop-off?
How do they use a particular feature?
Which is the most clicked module/feature?

Yogesh Subramanian · Accepted Answer

Hi Mukhil,

These are the best tools that will be helpful track the analytics of a product.

Google Analytics, Mixpanel, Amplitude, Heap Analytics, Hotjar.

Answer

I personally prefer Mixpanel and Amplitude. If you're just starting off these tools are free to use. I'm not a big fan of Google Analytics - they are good for analyzing marketing data but sucks when it comes to product data.

Mukhil Maran · Answer

@samuel_tf_lam Thank you, Sam. Yes. GA is mostly for website stuffs.. Will definitely check out Mixpanel

Joshua de la Llana · Answer

@samuel_tf_lam I'm setting up GA myself now, and find that even for marketing, the data analysis is getting difficult just because attribution is not being recorded properly.

Though there is also a possibility that I haven't set it up properly yet, but from what I've read so far, it seems this is a growing issue.

Amelia · Answer

The best and most cost-effective product analytics tool is Usermaven. It's highly intuitive and provides effortless, no-code event tracking, from product insights to segmentation. Analyze user journeys for informed decisions and effortless growth. It has a free version, and even the paid versions are reasonable, and you can choose a plan according to your business size and needs.

Mukhil Maran · Answer

@samuel_tf_lam @heyjoshua Hi Joshua.. You may have a look at Plausible analytics then. I've heard and read a lot about them in IH. They're simply superb (I hope) - https://plausible.io/ Hope that helps..

Mukhil Maran · Answer

@yogesh_subramanian Thank you, Yogesh. Will see to those.

What are the best and cost effective product analytics tools?

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