What are the 3 things you wish you knew before you launched your product?

Question

As a newbie here and for all beginners who wish to launch a product on Product Hunt, what are 3 things those of you who have successfully launched your product, wished you knew prior to the launch that could have helped you in many ways :)

Linda Liepa · Accepted Answer

The 3 things I should have done before launching the product:

1. Before the launch, engage in the Producthunt community -participate in discussions, create discussions, comment on other launches. Basically, get yourself out there. 
2. Find a hunter that would hunt your product for wider reach:https://upvote-bell.com/leaderboard.
3. Make sure to have team members that would participate in launch comments - answer to comments and introduce themselves.

I have found an article by @yehoshua_zlotogorski  pretty helpful for a successful launch :
https://www.alpeaudio.com/post/is-launching-on-product-hunt-worth-it-and-how-to-do-it  it was posted on this thread: https://www.producthunt.com/discussions/is-launching-on-product-hunt-worth-it?comment=1450104

Also, this thread shares interesting insights: https://www.producthunt.com/discussions/what-are-the-top-3-lessons-you-learnt-from-launching-on-ph

Wojciech Gryc · Answer

I agree with the other comments, particularly around distribution, go-to-market, and product focus.

One way I've l earned to think about this is answering four questions as concretely as possible:

1. WHO is the product for?
2. WHAT does it actually do for that person?
3. HOW does it do it?
4. WHY do they want it?

I find the product that don't scale well or hit a plateau early don't answer these questions clearly... While the ones that have simple, focused answers tend to do extremely well.

Surender Singh · Answer

In the same boat. We are going to launch on PH soon. Advise from PH folks would be really appreciated.

Gleb Braverman · Answer

1) Distribution first
2) Spend more time hiring
3) Focus on building, not raising

Ella S · Answer

what and How to populate it
Marketing Strategy
Offers and Discounts while Launching to grasp the visitors

Florian Buguet · Answer

I wish we launched earlier. Most people overthink their launches (we did a bit). You can always launch several times on various platforms.

The exercise of launching helps you ask the right questions, get feedbacks, and then iterate on what you've learned.

So doing it late, only postpones all that learning.

Yehoshua Zlotogorski · Answer

@linda_liepa thanks for sharing!

Bertie IP · Answer

Thanks for posting this @sharlyne_simon_123rf - very timely for our stage! Some great answers in the discussion below.

Amber Sean · Answer

These are some great info, tips & tricks right here. Thank you so much for taking the time to share your wisdom!

Abel G. weldu · Answer

Getting your Northstar metrics right can save you a lot of time and disappointment.

Anna Mandziuk 🇺🇦 · Answer

@linda_liepa Very helpful, thanks!

Simon Ilincev · Answer

Thank you for the advice and links!

Ondřej Valuštík · Answer

@yehoshua_zlotogorski @linda_liepa Thank you! :-)

Amber Sean · Answer

@bertie all the best for your future endeavors :D

Alice Baker · Answer

Thanks for posting this, there's some really cool insights under this.

What are the 3 things you wish you knew before you launched your product?

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