What are some suggestions you guys have for user acquisition during the private beta stage?

Ashley from Shadow
16 replies
Shadow is a bot-free meeting assistant that's launching soon and currently under private beta. What are some suggestions you guys have for user acquisition during the private beta stage?

Replies

Denis
Show the value your product creates. And share it within target communities. This will test product-market fit and, if needed, pivot the product. Or drop it all together. Or be on the next bus to Unicorn palace. :)
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Ashley from Shadow
@denis_tl Totally agree with you!! It's not just about targeting everyone but rather finding the right target :) 🦄
Vincent Xu
Partner with influencers: Collaborate with industry influencers and thought leaders who can help promote your product to their followers and network.
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Ashley from Shadow
@cen_xu Have you tried influencer marketing with SaaS tools? I'd love to see success stories!
Sanyan Sharma
By Sharing your waitlist with relevant communities!
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Ashley from Shadow
@sanyan_ any communities you recommend?
Apurva Desai
Try to communicate with your references and ask them to use and test the product.
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Alvaro Villalba Perez
You have to actively get users to your platform. Go see where they are, find them and reach out to them. Then onboard them to your beta.
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Ashley from Shadow
@alvarovillalb_ Where did you find your users?!
Markk Tong
1. Exclusive Invites: Offer existing beta users a limited number of exclusive invites to share with their network. This can create a sense of exclusivity and encourage word-of-mouth referrals. 2. Referral Program: Implement a referral program where beta users can earn rewards for inviting others to join the beta. This can incentivize them to spread the word about Shadow. 3. Content Marketing: Create valuable content related to the pain points that Shadow addresses, such as blog posts, case studies, or infographics. This can help attract potential users who are seeking solutions to similar challenges. 4. Partner with Influencers: Identify influencers or industry experts who can test out Shadow and share their experiences with their audience. Their endorsement can help build credibility and attract a wider audience. 5. Engage with Beta Users: Actively engage with your beta users through surveys, feedback sessions, and community forums. Building a strong relationship with them can lead to valuable insights and advocacy.
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Ashley from Shadow
@markk0217 Thanks for the detailed reply Mark!! Can I ask where you found your beta users?
Diksha Patro B
Reach out to your target User Persona personally on LinkedIn and Twitter, keep some value addition handy for better responses.
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Ashley from Shadow
@dikshapatrob I've been using Twitter and Linked In but I'm looking to expand. Let me know if you come by some other alternatives :)
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Diksha Patro B
@ashley_from_shadow One more strategy is building traction on PH and Reddit communities - especially the niched ones where I can find my target audience.
Cedric Mathias
Best advice is to approach your ideal customer profile and ask them to use the product for free so that you can acquire users.