What are some strategies for creating content that resonates with a B2B audience?

That really depends on who your ICP is. When I am talking with CEO and founders about this they usually say some high-level insight that will provide a lot of value like news etc. On the other hand people in positions like mine really like content that helps them (us) get better at what we do :) At least this is what I got from talking with people.

Unlike B2C customers, B2B audience typically follow a longer and more complex buying process that involves multiple decision-makers and a greater emphasis on business outcomes. This involves creating content that speaks to their needs and interests at every stage, from the initial awareness stage to the final purchase decision. Creating content that resonates with a B2B audience requires a deep understanding of your target market, their pain points, and the challenges they face. Here are some tips: Focus on providing value: B2B audiences are looking for content that can help them solve their problems and achieve their business objectives. Your content should offer value with useful insights, practical advice, and actionable tips. Use data and research: Data-driven content, research and statistics matters. Speak the language of your audience: Use simple and native language that resonates with your target market and communicates your message clearly in their own language. Localization and native content creation matters here. Address pain points: Identify the pain points and challenges that your audience is facing, and address them in your content. Use case studies and success stories: B2B audiences are often looking for proof that your products or services can deliver results. Case studies or success stories are good ways to show how your solutions have helped other businesses overcome similar challenges. Optimize for SEO: Make sure your content is optimized for search engines by using relevant keywords, meta descriptions, and alt tags. This will help your content rank higher in search results and attract more traffic. By implementing these basic strategies, you can drives engagement and conversions for your business. :)