What are some marketing tricks we fall prey to every day, but don't realize it?

One trick limited time offers to create urgency

X day streak on Product Hunt

Scarcity tactics like "limited-time offer" or "only a few left!" trigger impulse buys. We also subconsciously trust social proof, so things like fake reviews, AI-powered search or influencer endorsements can sway us. Marketers are sneaky!

Buy one, get one free offers always pull me in.

I once fell victim to the free trial trap. I signed up for a free trial of a service, thinking I'd cancel before the paid subscription kicked in. But then life got busy, and I ended up getting charged for months before I realized it

I am sure there are tons of marketing tricks at play on us every day but the one that gets me every time is when I see a site/app offering to use my AMAX or other credit card reward points. As a business owner with a ton of expenses, our credit cards are hard at work earning reward points and of course we must spend them while buying more! The vicious circle of marketing at play! :)

I definitely fall prey to free shipping minimums! Reaching that threshold to avoid a shipping fee often leads me to add unnecessary items to my cart. Another trick is the 'add-on' suggestions at checkout. These seemingly convenient options can easily increase your final purchase amount. To avoid these traps, I try to plan purchases beforehand and stick to my list.

Marketing often tugs at our heartstrings! Companies tell stories that evoke emotions like happiness, nostalgia, or fear of missing out. These emotional connections make us more receptive to their message and more likely to remember their brand. It's important to be aware of these emotional triggers and critically evaluate the product's actual value.

Great question! Scarcity tactics are sneaky! Limited-time offers or 'only a few left' messages create a sense of urgency and pressure us to buy before we miss out. Social proof is another powerful trick. Seeing positive customer reviews or endorsements from influencers makes us trust a product and feel like everyone else is using it. We should be mindful of these tactics and make informed decisions, not impulsive purchases.

7 touchpoints theory

video hooks... the initial few seconds of videos that have nothing to do with the remaining 15-20 seconds of the video

Getting lured by the benefits written on the front side and ignoring the mentioned ingredients on the back side.

Ever noticed how marketers sprinkle terms like "limited edition" or "sale ends soon" like confetti to create urgency? It's like they've mastered the art of making us panic buy that extra pair of socks we never knew we needed!

We encounter subtle marketing tricks that influence our decisions daily without conscious awareness. One prevalent tactic is social proof, where endorsements from influencers or testimonials create a sense of trust and credibility, nudging us toward a purchase. Another common strategy is using colors and design in branding, which subtly evoke emotions and associations, impacting our perceptions of products or services. Additionally, the framing effect plays on our cognitive biases, such as presenting pricing options in a way that highlights the most expensive as a decoy to make other options seem more reasonable.