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  2. What are some common mistakes to avoid when writing copy...

What are some common mistakes to avoid when writing copy for UX?

Guru Prasath
2 replies

Replies

Olga Pavlova
Textile
Textile
IMHO, the most dangerous is to suppose, that users care about your company. 'Help us to be better' and stuff like that.
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Rohan Pradhan
A big one, in my opinion, is when your copy lacks 'emotion'. As a writer, I cannot afford to give instructions like a programmed robot and expect my audience to connect with my product. I need to move my audience from Point A to B without them feeling like they are completing a chore and a copy with 'emotion' does just that.
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