We recently went #1 on our launch day - steal our strategy!
Animesh Koratana
29 replies
Hey everyone! PlayerZero recently went #1 here on Product Hunt, so we decided to write an article to share our strategy and takeaways from our exhausting but rewarding launch. Is there anything in particular you'd like to see covered that would be helpful as you prepare for your own launch?
Replies
Swapnil D Puranik@swapdp_01
Pitchery
Congratulations on the successful launch!
1. Pre-launch content and engagement
2. Identifying the niche of early adopters
3. PH specific and outside PH strategy - platforms, time and effort investment
4. Deciding on the launch day
5. Few myth busters
6. and lastly, getting the right hunter!
Am I asking for too much?
Share
PlayerZero
@swapdp_01 We'll be covering each of these for sure, thank you so much for the detailed list! Are there any myths in particular that you've seen that you think we should weigh in on?
Pitchery
@akoratana
myth 1- launch time and launch day is as important as pre-launch engagement.
myth 2 - you have to be well connected with influencers (hunters and other makers) to have a successful launch
CenterMe
Congrats!
I'm really interested in setting KPIs, how to plan it :)
PlayerZero
@jane_makarevich This is a great one - we'll provide our target KPIs going into launch and contrast them to the results we actually got on launch day to give you a full picture
CenterMe
@akoratana sounds great :)
NEWOLDSTAMP
Congrats! I'd like to know what was the hardest part of the launch.
PlayerZero
@oksana_ch Hmm, that's a good question. Personally, I'd have to say dealing with competitors on launch day who utilize bot traffic - we'll talk more in depth on this in the article but it was a massive headache for sure
NEWOLDSTAMP
@akoratana looking forward to reading it!
Frontitude
Amazing initiative :) Since I'm right before our first launch next week, I've read so many articles in the past month. The thing I was missing the most was the interaction with the hunter (for example who submits the product to the website - hunter/maker). In addition, I was missing advice about how people generated their community of supporters - practical tactics. Anyways, I'll be looking forward to reading your article.
Congrats Animesh! It would be great to see how you built your community of supporters pre-launch.
@justin_govy yes, I would like to see that too!
PlayerZero
@justin_govy Hey Justin! That's a good one, we'll be sure to cover the pre-launch community piece in depth
PlayerZero
@maxwell_matson This is great! Very detailed and helpful content here. Much appreciated. It would be great to add you to our upcoming page here (in the spirit of building our initial community ๐)
https://www.producthunt.com/upco...
Congratulations on your launch. yes, I would like to see how you managed to successfully get to #1 on PH in your article.
PlayerZero
Hey everyone - we got that blog all put together for you and I think you'll get a lot of use out of it! We'd greatly appreciate a re-share on social and/or a backlink if you find it valuable! ๐ ๐ ๐
https://www.playerzero.app/post/...
@jorgo_qirjaj
@justin_govy
@software_guy
@arda_finsmart
@swapdp_01
@elif_sahinduran
@jane_makarevich
@oksana_ch
@neri_raanani
@mgbespada
First of all, congratulations on your product launch!
I would be very pleased if you could tell me how you promote your product on social media sites and how you increase interest, what features you pay attention to in your pitch deck, and how you work in product hunt!
best wishes to you and your product
PlayerZero
@arda_finsmart Thanks so much Nadir! We'll absolutely be covering this - would some templates based on the Figma files & written messaging we used be helpful for you and your team? Considering providing those as well
@akoratana Even if it is not my field, I can give them to my team members. I'm sure it will help them, thank you so much in advance!
Congrats on your launch Animesh! Would love to hear more about what marketing tools or techniques you utilised to help you get #1. Also, did PR help with that in any way and if so how?
PlayerZero
@jorgo_qirjaj Thanks Jorgo! We'll be making a whole section on our GTM tools/techniques that should give you some good answers. We didn't utilize any PR going into the launch but we leveraged our networks about as heavily as we possibly could and definitely considered PR as an option. When do you plan on launching?
@akoratana We are launching on November 17th:
https://www.producthunt.com/upco...
We are also focusing heavily on our networks, but we're really considering a PR as an option too.
PlayerZero
@akoratana @jorgo_qirjaj Hey there Jorgo! Here's that blog! https://www.playerzero.app/post/... hope you enjoy!
@akoratana @maxwell_matson Thank you so much for sharing, appreciate it!
PlayerZero
@akoratana @jorgo_qirjaj My pleasure!!
Thanks so much for sharing! And congratulations!
Congratulations on the launch ๐
It would be amazing to see since we also have a launch soon! Would love to learn from you
PlayerZero
@elif_sahinduran Happy to help! I'll be sure to let you know as soon as it's done!