We focused on Twitter in Q1 and here're the strategies & results👇

In the first quarter, we concentrated our efforts on enhancing our Twitter presence by experimenting with various content strategies. Our approach included a mix of storytelling, polls, quoted retweets, and leveraging all available Twitter features like GIFs and trending hashtags. Summary of Strategies: We found that personal storytelling resonated well with our audience, particularly posts that delved into deeper, more personal topics. Polls effectively increased engagement rates, while quoted retweets outperformed standard retweets by driving more traffic to our profile. Memes, especially those aligned with trending topics like NFL themes, also received significant attention. Our strategic posting plan included maintaining a consistent presence on weekends with a balanced mix of posts, comments, likes, and retweets. We also initiated a "How to do X" thread series to provide valuable, instructional content that was well-received. Key Highlights: -Engagement Boosters: Personal storytelling, polls, and quoted retweets consistently increased engagement. -High-Performance Content: Posts related to work-life balance, particularly desk setup showcases, and commenting under popular posts generated substantial views and interactions. -Effective Use of Features: Utilizing GIFs, memes, and trending hashtags significantly enhanced the visibility and engagement of our tweets. Top Performing Content: -Personal stories and daily life insights. -Interactive polls. -Engaging memes and trend-based hashtags. -Detailed threads on using our platform's features. By focusing on these strategies, we successfully increased our Twitter engagement and built a more interactive community around our brand. Moving forward, we plan to continue leveraging these high-performing content types while exploring new ways to connect with our audience.