Want to know your customer more? Here's the books' list on behavioral economics

Hi! Recently I've bought a book with an intriguing title: "I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World" by Morten Münster. I liked it tremendously & decided to deep dive into behavioral economics. Here are other books on the topic: ⚡️ Thinking, Fast and Slow by Daniel Kahneman ⚡️ Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely ⚡️ Misbehaving: The Making of Behavioral Economics by Richard Thaler The books should be considered for anyone building the business. Your suggestions are highly welcome too!