Top-3 difficulties UA managers have with App campaigns. Actually, that is why they do not use Google

1/ Cost: App campaigns on Google Ads can be expensive, especially for popular keywords or demographics. Advertisers need to have a significant budget to compete with other campaigns 2/ Complexity: App campaigns on Google Ads can be complex and require specialized knowledge to set up and optimize. Advertisers may need to work with a professional agency to get the best results 3/ Lack of control over placements of distribution (Search, YouTube, Google Play and Play Market, etc.): App campaigns on Google Ads rely on own algorithms and decide how to spend your budget on its own. Advertisers may not have complete control over the audience they reach and may not be able to target a specific channel effectively. More often than not, part of the budget just goes nowhere But could your experience be different? Yeah, it could. What if I tell you: 1/ It is possible to attract new users to your app on the FB cost or even cheaper 2/ Let AI Optimize your App campaigns and give to algorithm just your creatives 3/ Chose the specific channel/placements you want to advertise on You think, “no way!”. But there is a way, and I could show you with our Mobchannel.ai technology. Just contact me and let me tell you a bit more