To what extent will AI take over Marketing Jobs?

Question

Anton Gera · Accepted Answer

Hopefully, to the extinction level haha. I hope in future there will be no need in marketing and sales jobs.

But currently, something goes wrong with AI.

I saw one post "I wanted AI to perform menial and routine work so I would have time for art and creation, meanwhile AI performs art and creation work for me so I would have more time for menial and routine work". Maan, this is wrong :)

Suvin Tharika · Answer

Ah, that's a fascinating question! It's like asking how much we're willing to embrace the winds of change in our industry. But let me throw a counter-question your way: What extent are we marketers letting AI take over marketing jobs?

Think about it. Sure, AI can crunch numbers faster than a speeding bullet and analyze data with the precision of a laser beam. But what about the soul of marketing? The creativity, the intuition, the human touch? Are we ready to let algorithms dictate our every move, or do we still want to be the maestros orchestrating the symphony of consumer engagement?

Don't get me wrong, AI is a powerful tool, like a trusty sidekick in our quest for marketing greatness. But just like Batman needs Robin, we marketers need to maintain our grip on the reins of innovation. Let's not forget that behind every successful campaign, there's a spark of human ingenuity driving it forward.

So, to answer your question, AI will undoubtedly play a significant role in shaping the future of marketing. But the extent to which it takes over? Well, that's ultimately up to us. Are we ready to relinquish control, or will we continue to lead the charge with our creative flair and strategic vision?

Rafael Maya · Answer

More than AI taking over the marketing jobs, people that use Gen AI and Automation will have an advantage over the ones that don't. So having a clear strategy on how to use the tools to help achieve success metrics is the most relevant aspect

To what extent will AI take over Marketing Jobs?

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