To the marketers! What's the #1 most painful thing when you're doing a influencer campaign?
Daniel Baraghoush
14 replies
What is the most painful part of the process for an influencer marketing campaign? Is it finding the influencers? Running the campaign? Quality assurance? Whatever. Just curious and I'll give a random $20 amazon gift card to someone who replies!
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Kirill Sokol@malkielfalcone
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Influencer marketing campaigns require careful planning, attention to detail and a willingness to adapt and adjust as needed.
There are several potential pain points in a marketing campaign, but I would outline this main one: Negotiating terms and compensation.
This can be tricky as influencers often have their own ideas about how much they should be paid and what their role in the campaign should be.
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Starting pain point is choosing the right tools in the ocean of amazing products. 😵
Speaking with marketers from my network, I concluded that the most painful is sometimes just a human factor 😄 Or let's say interpersonal not alignment.
Some influencers are acting as super starts (and usually they really have reasons), while some marketers didn't get used to dealing with it, so it requires extra time to adapt to the flow and connect with certain personalities, requirements, and timing... Well, speaking from a point of persons who are not believing in the success of full automatization of campaigns 😄
And of course - budget. Or better say - ''budget trends'' that the market is dictating. 💸
@maria_brm "budget trends" lol so true. Prices fluctuate so much and its really hard to compare. And ya it's tough to get a feel for what it will be like working with someone just from their content.
I think that the launch of companies
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Sometimes it feels that good old WoM is best investing time, effort and money (HR costs, for instance) into. Unpaid reference seems more effective in a long run.
So probably the pain of influencer campaign implementation is that the results of it would be somehow overestimated.
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Budgeting! You will find out that the cost is 20x higher than your monthly salary. 😃
@busmark_w_nika hahaha well said! And its tough to compare a bunch of price points. I kinda find it chaotic right now.
based on the feedback from many businesses that have run influencer marketing campaigns, the most challenging part of the process can vary depending on the specific campaign and the company's goals. However, here are some of the common pain points:
Finding the right influencers: Identifying and selecting the right influencers can be a daunting task. It requires a lot of research, careful evaluation, and due diligence to find influencers who align with your brand's values and have a genuine following.
Negotiating with influencers: Once you've found the right influencers, negotiating with them can be challenging, especially when it comes to pricing and deliverables.
Content creation: Influencer marketing campaigns require a lot of content creation, including social media posts, blog posts, videos, and images. It can be difficult to ensure that the content created by the influencers meets your brand's standards and messaging.
Monitoring and reporting: Monitoring and measuring the success of an influencer marketing campaign can be time-consuming and complex, especially if you're working with multiple influencers on different platforms.
Overall, managing an influencer marketing campaign requires careful planning, coordination, and execution. Each step of the process can present unique challenges and pain points that need to be addressed to achieve a successful campaign.
For me they do the fake promises and almost never complete their work on due date. Plus its getting difficult now a days to optimize the ROI because they have increased their charges soo much even with dropping engagement. Other thing they create issues if you tell them to do the changes.
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