To quit or not to quit

Theo Masunga
58 replies
Your plan is to make a product in 2 years, a year and 2 months in, Facebook releases the same product... what do you do? Back to drawing board?

Replies

Dan Rockwell
Before I get to do I wanna know more. Like 1, did ya build a product for 2 years ontop of facebook? if yes, you knew this going in, and you had no alt network strategy? 2, if the concept is tangent to fb the its a race to users and then happiness, when I use you, I feel so damn happy, thats a hard model to live on, eventually you die or get acqu-hired, 3, find the other 3 startups the get killed when this happens as well, theres other people, are you further along, sell and get acquired, or merge and kick ass, or watch and see what happens, maybe fb will eat them and not you, 4, analyze the crap outa what they do marketing/product/happiness wise and try to be ahead of it, 5, make sure your tech has a meatier moat even if its purely perception, ideally you back it up with more than that. Overall yer not dead yet.
Adnan Yunus
One of the falsest notion that people starting on their entrepreneurial journey is the concept of "unique product" or doing something that no one else has done before. If you are building what you are building because you love it and you have the passion and drive to see it through, you are much more suitable to make it successful than a big corp, whose product strategy is always driven by inertia and fear of being irrelevant.
Theo Masunga
@udnaan yeah passion b4 profits..... build because of love
Allan Revah
Less and less people like Facebook. You're fine!
Theo Masunga
@allanrevah they lived long enough to be villains lol. Can't wait to see how their legal battle with Apple will end
Theo Masunga
BTW this was inpired by the FB clubhouse clone artictle on tech crunch the other day
John Thomas
I was building a social media application for missionaries to connect with their supporters back in the US. Then Facebook came out and made it possible with more features than I had imagined. I gave up because I couldn't compete, but I didn't understand the power of niches back then. Probably should have stuck with it.
Junior Owolabi
you refine your problem, to serve a specific subset of your original target customers. when slack started they knew they would lose (to microsoft) selling to corporations as their main business communication system, so they focused on individual teams. Also Twitch was born of focusing on a subset of their original users (from anyone that wanted to live stream to gamers)
Adam Żaczek
Keep going forward. If Facebook works on the same thing, you might be on a good track. Find your niche, something that would make an answer to "Why should I use X over Facebooks Y" compelling. Mark Zuckeberg once said that you can't win trying to copy Facebook. So don't ;) It's likely that your product has it's own niche and as history shows, it might be a bigger one ;)
Sreekanth PM
Your idea is validated by facebook!!!!
j e f f t s u
Project built fast launched fast will die fast. Hacked , loosed image at the first launch.
arif Saghir
@j_e_f_f_t_s_u Yes, I agree with this. project built fast will die fast as it loose image. I have created my project but it taking so much time to grow. Here is my project https://www.ultrabadminton.com/
j e f f t s u
Take time to build , do testing, get some reviews and fix flaws and bugs and then Launch. There are loads of people with copy cat ideas but don't understand what user want.
Sanskar Tiwari
Focus on sub niche and make your product best for them, the big problem top companies have they make product general enough to have big market size for making billions while we can be happy with millions
Theo Masunga
@sanskar_tiwari can't wait to see how clubhouse makes itself more unique as compared to FB and twitter clones
Joe Giglio, Chief Remote Officer
It can be frustrating when a competitor with seemingly unlimited resources pushes their way into your space. However, you can also view it as justification of what you are building. Get to know their product and its weaknesses and try to fill in the gaps with your own product. You can often find public message boards where customers are complaining about missing features and long running defects. Use these gaps to fuel your product and attract some of their customers.
Theo Masunga
@jesse_ac yup... spend time on product hunt looking for inspiration and organising it into lil collections
Alexa Vovchenko
Pivot. Why would Facebook ruin your plans?
James Simmons
The answer here totally depends on the market (not so much on the product). Hopefully if you spent that much time building something you have at least an idea of what the total market looks like, and how much of that market you need to capture to be successful. In that case, you need to (a) assess if you have any USPs that Facebook's alternative doesn't (or can't) have and (b) is there enough space in the market for you to still be successful with an 800 pound gorilla to compete with? If your model relied on you capturing 5% of the market... well, there are probably way more than 5% who would choose not to use the Facebook version just because it's Facebook. If your model assumed no competition, or that you have to have 75% of the market to be successful... well, I'm sorry but someone should've told you much earlier in your journey that the had an existential risk out there. This all assumes you're building the product with the intent of building a successful business! If you're doing it out of pure passion (i.e. YOU'LL be happy knowing that YOUR perfect solution to your problem exists), and the goal is to share that success with like-minded people... then it really doesn't matter, go build it. There's an immense satisfaction from building something that you know is the solution to a real problem. Satisfaction alone doesn't pay the bills, but if you're a maker at heart and you don't NEED this to be a financial success for you/your team/your families... then go for it! And a final tidbit, if it's a capability that Facebook's competitors might want to copy, and you're well along in building it, you have a non-zero chance of getting scooped up for your IP or your experience to help someone else roll this thing out and compete with FB just a little bit faster than they might have built it from scratch.
Cihat Demirtas
Hey. First, try Facebook's one and then disrupt it with yours but new perspectives (: but the point is keep going, my opinion. May the force.., you know that..
Ilia Pikulev
Keep on the track as long as your product attracts new customers. If the growth stops, there is a time to consider pivoting :)
Theo Masunga
@ilia_pikulev and there is never too many products right? (cringes at the many clubhouse clones... the FB one to be eaxct)