To be (niche), or not to be (niche)
Jamie Page
5 replies
With an upcoming launch, I'm trying to figure out whether we appeal to a wider audience with a less niche and more competitive title -OR- we go all in and own a small niche term and therefore have smaller market potential.
The question is:
What title provokes the most interest to you?
Replies
![Elly](https://ph-avatars.imgix.net/5189067/edb9e734-6fda-4e8c-81c0-c2d0ffebedc3.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Elly@elly_sp
What appeals more to your target audience?
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Kinda have to take the third door here and say niche helps you penetrate the market like a sharp needle, rather than a blunt knife (general value). But once you’re inside the market, you can expand beyond your niche and attempt to become an all-in-one solution