Tips for Building Hype Around a Product Pre-Launch?
Paige Marie
12 replies
So, I’m working on building up some buzz for my product before we go live. I’ve heard about early access, teasers, and all that, but I’m wondering what’s really worked for people here. If you’ve launched something and managed to create some serious anticipation ahead of time, what did you do? And if there’s anything you’d avoid next time, I’d love to hear about that too!
Replies
Jerry Twin@jerry_twin
Engage with your audience on social media to build trust and rapport with your potential customers.
Share
Go fishing with everyone person you know and you might know. A month in hand is good to have, an extensive outbound front.
This is how I build pre-launch hype for my products:
1. Social media - Post teasers, sneak peaks, countdowns.
2. Strike discussions around your product- on Product hunt, Reddit, Twitter, LinkedIn
3. Word of mouth
4. Share it with friends and your network, and get them to try it out. (underrated!).
5. Build a strong network on LinkedIn and Twitter.
I will suggest to offer free trial to get honest feedback
Make your audience feel like they're part of an exclusive club. Offer limited pre-orders and special discounts
Share your product on different platform like insta, twitter, facebook
Use as much platform as you can, properly engage with your audience
URLtoText
I think it's going to be difficult to do this without already having an audience built up.
Collab with other influencers to promote your product
You should create a sense of anticipation and excitement by the use of countdown timer, teasers and sneak peaks
If possible you can offer a demo to cutomer or samples of your products
Launching soon!
Product Hunt has a cool feature called "Coming Soon." People join the waitlist and get notified once you launch. Being active in the community and participating in discussions is a great way to have people join the waitlist :)