Tiktok-like videos just arrived on Linkedin

Juliette BEGUE
3 replies
...at least in France :) Do you plan to adjust your marketing strategy ? As marketing manager of a B2B company, I began to create a first serie of videos to test the impact. I chose to focus on the lexical field of email (our core activity) : #1 What is deliverability #2 Segmentation #3 Co-sponsoring collect #4 Coregistration collect... What about you ?

Replies

Simon🍋
Wild times. Could be huge for B2B marketing if done right. Gotta keep it professional though.
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David
I’m overall not a big fan of what LinkedIn has become with all of the clout chasing, rather than making actual connections… Let’s see how this “new” video format will affect this.
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Emma Lily Sanders
LinkedIn's new TikTok-style video feature is an interesting twist. It could lead to more engaging content and reach a new audience, but risks further diluting the platform's original focus on professional networking and career development. Curious to see how this plays out and if it draws in more Gen Z users. What do you all think - will this be a net positive or negative for LinkedIn?
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